The Cultural Tsunami

Functional medicine is the fastest-growing segment of healthcare practice — and the medical establishment still treats it as fringe. The $5.6 trillion global wellness economy represents consumer demand for exactly this approach. The $193 billion CAM market is growing at 23.6% CAGR, projected to reach $1.28 trillion by 2034.

The Infrastructure Gap

The biggest risk is quality variance. Without standardized credentialing, evidence frameworks, or quality metrics, the legitimate and fraudulent coexist. The investment opportunity is the infrastructure that separates signal from noise — quality standards platforms, AI protocol layers, outcome tracking, and insurance integration.